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Wednesday, February 25, 2009

1 in 10 Americans is a 'Tweeter' and you have to love book bloggers!

Book Bits and Bites

And Mom's a Tweeter, Too: Apparently Twitter, the microblogging site, is so popular that 1 in 10 Americans is a 'Tweeter,' according to a new survey. We use another yardstick to measure relevance in American society: does Mom know about it? Does she use it? (Yes on both counts!).

Book Fairs Get Beyond Books: Scholastic is under fire from a consumer group for making its merchandise for kids less about books and more about "stuff." While the company sees the non-book offerings as a good tactic to help sales, does it cross the line into conspicuous consumption? Some parents think so.

Thou Shalt Covet: OK, it's considered a sin, but is it really bad to get excited about some new books on the block? USAToday continues its interactive great reads format to announce hot titles for Winter 2009.

Wondrous Words: You have to love book bloggers. They invest so much time into books - reading and writing about them - and find even more ways to make their blogs interesting, timely and relevant. Check out Bermudaonion's weblog and test your vocabulary. We flunked, but that's OK, we learned a few new words!

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Reprinted from "The Book Marketing Expert newsletter," a free ezine offering book promotion and publicity tips and techniques.

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