Follow my blog!

Monday, March 09, 2009

Authors, are you ready for social media?

The online marketing world moves in waves, with the majority of businesses following a trend not because it is fashionable but out of commercial necessity.


- Going online, just to be online.

- SEO was king for many years.

- Then it was Adwords.

- Blogging came next.

- Now it is Social Media that is gaining all the attention.

In the past competitiveness and innovation played the largest part, but I have no doubt that worries about the global economy are driving the most recent direction.

Although Social Media has been growing steadily for a few years, it seems now most businesses are looking towards these tools and services to find a good ROI alternative to their offline marketing, without the heavy prices that Adwords requires.

Why Social Media?

There are many advantages to social media over and above just "Traffic":

- Modern version of traditional PR.

- Speed up your reaction times.

- Super-efficient word of mouth marketing.

- World wide focus group.

- Instant answers to business or technical questions.

- Brand awareness.

- Be on top of market news and moves.

- Grow your network.

There are also valuable indirect benefits. Attention creates the opportunity for links and traffic, which drives search rankings, which in turn will attract people who want what you offer. Buzz does not need to be the end you strive for, but can also be a means to an end.

Tip offered by Susan Gilbert, AME's Search Engine Marketing Expert and Web 2.0 company owner, http://www.JoomlaJump.com, which provides Social Networking websites and services.


Reprint permission ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

You are welcome to reprint any items from "The Book Marketing Expert Newsletter." However, please credit us as a source with the following paragraph:Reprinted from "The Book Marketing Expert newsletter," a free ezine offering book promotion and publicity tips and techniques. http://www.amarketingexpert.com

2 comments:

Tessa said...

I recently came accross your blog and have been reading along. I thought I would leave my first comment. I don't know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.


Ruth

http://besttoddler.com

Tessa said...

I recently came accross your blog and have been reading along. I thought I would leave my first comment. I don't know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.


Ruth

http://besttoddler.com

Related Posts Plugin for WordPress, Blogger...

Share this post

Bookmark and Share