The online marketing world moves in waves, with the majority of businesses following a trend not because it is fashionable but out of commercial necessity.
- Going online, just to be online.
- SEO was king for many years.
- Then it was Adwords.
- Blogging came next.
- Now it is Social Media that is gaining all the attention.
In the past competitiveness and innovation played the largest part, but I have no doubt that worries about the global economy are driving the most recent direction.
Although Social Media has been growing steadily for a few years, it seems now most businesses are looking towards these tools and services to find a good ROI alternative to their offline marketing, without the heavy prices that Adwords requires.
Why Social Media?
There are many advantages to social media over and above just "Traffic":
- Modern version of traditional PR.
- Speed up your reaction times.
- Super-efficient word of mouth marketing.
- World wide focus group.
- Instant answers to business or technical questions.
- Brand awareness.
- Be on top of market news and moves.
- Grow your network.
There are also valuable indirect benefits. Attention creates the opportunity for links and traffic, which drives search rankings, which in turn will attract people who want what you offer. Buzz does not need to be the end you strive for, but can also be a means to an end.
Tip offered by Susan Gilbert, AME's Search Engine Marketing Expert and Web 2.0 company owner, http://www.JoomlaJump.com, which provides Social Networking websites and services.
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