I enjoyed reviewing this non-fiction title. It was easy to read and full of practical and informed tips to help authors understand the publishing process for large publishing houses (such as those in NY.) This is a must read for people wanting to know how people make it to the best seller's list and what an author can do to help the process of promoting their novel. Also, ever wonder what the numbers mean? Percentage sold verses the amount printed? Jerry answers all of those questions and more. What I got out of this book is that a lot of the sales and promotion that occurs has more to do with meeting budgets and showing profits than whether or not your book is any good. So don't take it personally if your book isn't doing as well as hoped. Get involved. It may just make a difference.
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